Hello!
My name is Sasha Krichevtsova,
I'm a Creative & Art Director.
Nice To Meet You!

Competences

Leverage strategic vision | Business acumen | Artistic talent
to deliver high-impact marketing, motion/print/web/ui - design

CAN

Can serve a dual role - one part team leader, one part designer. This requires a hands-on approach in both cases and a very agile mind - balance fulfilling the needs of the department, the designers, and their individual workload simultaneously.

HAVE

Have an ability to combine creative artistry and strategic thinking drive. Intuitively adapt to new technologies and innovative processes while ensuring compliance with corporate standarts.

DO

Do solid success directing and implementing broad range of design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns.

Portfolio

Established an in-house advertising department. Responsible for the design,
art direction and management of all the company's needs.

Veeam 200,000 Customer

Creative & Art Direction

Sales Kickoff Event 2016

Creative & Art Direction

Women in Green

Creative & Art Direction

Office Renovation

Creative direction

Products User Interfaces

Creative Direction

Veeam Sales Kickoff 2015

Creative Direction

Veeam the World

Creative Direction

FCUK at Drapers Awards

Creative Direction

Mercaux in THE TIMES

Creative Direction

Resume

Solid success directing and implementing broad range of design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines. Intuitively adapt to new technologies and innovative processes while ensuring compliance with corporate standarts.

  • 2011-2016

    Creative Director,

    Veeam Software

    • Manage multiple projects from concept through completion
    • Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
    • Establish creative direction for the entire line of online services and programs
    • Supervise and inspire the creative team; generate multiple concepts for a campaign or project
    • Work with the marketing team, IT team, and copywriters to develop concepts and present to management
    • Work with internal teams to generate ideas for pitching and proposals
    • Manage team members. Provide quality control over concepts and projects

    Carrie Reber,
    VP International Marketing at Datto, Inc.

    "Alexandra has a great balance of business, technical, and design sense that has allowed her to produce very high quality results for Veeam Software. She moves with ease between the purely creative aspects of the job and the structural issues, such as hiring and managing a team, creating our style guide, and implementing an online task system that was emulated by several other groups because it works so well. She is not only an excellent designer, but also a very strong manager who is not afraid to advocate for what her team needs to be successful"

  • 2010-2011

    Creative Services Manager

    Veeam Software

    • Manage multiple projects from concept through completion
    • Supervise and inspire the creative team; generate multiple concepts for a campaign or project
    • Work with the marketing team, IT team, and copywriters to develop concepts and present to management
    • Work with internal teams to generate ideas for pitching and proposals
    • Manage team members
    • Provide quality control over concepts and projects!

    Maxim Ivanov,
    Sr. Director, Global Internet Marketing
    at Veeam Software

    "Absolutely THE BEST web designer! If you need to create something and you imagine it in your head — Alexandra will make it 5 times better! She can do everything from printed works to WEB UI design. In addition to that she can manage a team that provides creative services for the global organization."

  • 2009-2010

    Senior Graphics Designer

    Veeam Software

    • Manage multiple projects from concept through completion
    • Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
    • Work with the marketing team, IT team, and copywriters to develop concepts and present to management
    • Work with internal teams to generate ideas for pitching and proposals
    • Provide quality control over concepts and projects
  • 2008-2009

    Graphic Designer

    Google

    • Use creative design skills and techniques to steward and extend the Google brand
    • Create great-looking creative solutions for a wide array of online and printed materials
    • Define and illustrate marketing communications' creative direction
    • Manage small creative projects and ensure that agreed upon objectives are met on time
    • Partner with marketing managers, copywriters, and a production team to ensure the campaign delivers on objectives and builds upon the Google brand

    Tom Uglow,
    Creative Director at Google

    "Alexandra has been a valued part of the EMEA creative team for Google Marketing since July 2008. She responded excellently to being our most remote collaborator (based in St Petersburg) and worked thoroughly on web, Flash and video projects without direct oversight form London. She's more than capable of managing a project from start to finish. Alexandra worked mainly on rich media projects in Flash and After Effects building Flash demos, Show Reels and producing video for web. In addition she maintained extensive parts of the DoubleClick website during their transition onto Google servers. I would happily recommend Alexandra."

  • 2006-2008

    Interactive Designer

    DoubleClick

    • Motion Design
    • Web design
    • Print Design
  • 2004-2006

    Web Designer

    Falk AG

    • Web design
    • Print Design
    • HTML/CCS coding
  • Story
    Beging
    Here!

Education

Education & Certification

Physical-technical school of academy of science

1995-1997

Peter the Great St.Petersburg Polytechnic University

Bashelor. 1997-2003

IT University

Certified , Audio and Video Editing.
Adobe Products. 2008

Certified in the following trainings: Tactical management, Building the Creative Team, Manage Virtual Team, Interviewing Skills for Leaders

Workshops: Hand-Lettering, Printing & Prepress Basics, UX: Proto-Personas, Prototypes, User flow, User journey maps

Contact

Let's keep in touch! If you would like to collaborate or just say 'hello' fill in the following form.